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While we clearly have customers who are straight women, this single review doesn’t represent our entire brand. Harper Wilde further continued, “The core of our brand is ultimately about designing bras by b**b-havers for b**b-havers while divesting from the male gaze.

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They wrote, “For context, this is actually a review by a real customer originally meant to run with a series of other reviews – we thought it was cheeky enough to run as an ad, but the attribution was cut off at the bottom by the ad interface (original ad series attached!).” Now, Harper Wilde has issued an apology to Ryan Reynolds and talked about the ad campaign while reacting to the tweet.

I’m officially terrified of underwear now.” One wrote, “This is the worst kind of marketing,” another one wrote, “you cannot convince me a woman wrote this.” One of the tweets read as, “they’ve done it. Sign up for WWD’S Shop newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.Ryan Reynolds fans have taken Twitter by storm by sharing a screenshot of the ad. Inspired to shop? Keep scrolling because Harper Wilde x Therapy for Black Girls’ latest capsule is now available on Harper Wilde’s online store. Thus, Harper Wilde’s collaboration with Therapy for Black Girls further proves that the label is taking another step toward being a made-for-women, by-women label.

Additionally, Harper Wilde collaborated with The Everygirl with an “Emotional Support Bra” that supported the National Alliance on Mental Health and designed a “Fuck Your Laws” bra as a response to the Supreme Court’s decision to overturn Roe V Wade in 2022. In early 2021, Harper Wilde teamed up with the Female Collective to launch the “I Am More Than Enough” bra that Kristen Bell was a fan of. This isn’t the first time the charitable bra brand has created an assortment of bras with uplifting phrases. Even better? It comes in an inclusive size range of XS-4XL and a price point of $50. The Bliss marries quality and functionality with a V-neck silhouette and soft and stretchy microfiber fabric that delivers a barely-there feel. It provides group healing spaces for Black women and girls, training for mental health professionals, and community education focusing on prevention.ĮXCLUSIVE: Vuori Debuts New Perspective in Performance for Fall 2023Īs for the bra itself, it’s everything one would want in a comfortable, supportive bralette.

The foundation was established in 2021 as a response to the growing need for mental health services for Black women and girls amid the global pandemic and continued instances of race-based violence, sexism, and misogynoir. To support Therapy for Black Girls’ mission, Harper Wilde will donate 15% of the proceeds to the organization’s nonprofit, The Holding Space Foundation. The limited-edition bra embroidered with the phrase “Take Up Space” is a perfectly “subtle middle-finger to anyone that has perpetuated the concept that women are ‘too much’ of anything,” says the two powerhouse brands in a press statement. For Black History Month, they’re teaming up with Therapy for Black Girls to shed light on the mental wellness of Black women and girls with a version of Harper Wilde’s cult-favorite, the Bliss Bra. Harper Wilde, the female-founded intimates brand known for empowering, educating, and inspiring women has launched a bra capsule backed by quality and a philanthropic mission. If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.